I used to work around the corner from De Bijenkorf in Amsterdam. My studio partner at the time and I would visit the city’s most popular department store regularly to take breaks from work, to check out the latest shoes, or to simply eat lunch. I found a signthere once with a BIG RED EXCLAMATION MARK on it. It was hung up teasingly done so, facing the wall. The odd placing made the sign instantly lose its function. Although I felt compassion for the seemingly lost, yet powerfully designed punctuation mark, I wondered which evil genius had placed it so.
