From 1972 Jolijn van de Wouw got her own team at the design office Total Design. In 1975 she worked with Wim Crouwel on the design for the first electronically typed telephone book of the PTT. They opted for a completely new design: four instead of three columns on one page, no capital letters and the telephone numbers before the name and address. However, this design provoked fierce reactions. The PTT was overloaded with complaints and various criticisms were also voiced in the media. Although Jolijn van de Wouw fully supported the design, she continued to devote herself until 1984 to the adaptations for the subsequent telephone directories.
