The “business card of graphic Netherlands” that the sector collectively promoted between 1911 and 2006 is an annual publication. Kerstnummer Grafisch Nederland was organized by Graphic Culture Foundation and produced by a range of graphic companies. In the course of the new century, this ‘Kerstnummer’ increasingly changed into an exurbitant work of art, culminating in Kleur/Color issue from 2005, which was printed in full color plus no fewer than 80 PMS colors to a design by Irma Boom (an exploration of colour by means of examining eighty famous works of art). It is, because of Boom’s status, the ‘Kerstnummer’ that is sold in large numbers around the world, but was not nearly as appreciated in its own circle.
