Jan Bons (1918-2012) has been responsible for the posters of De Appel for almost 30 years. Typical of Bons is the symbiosis of commitment and fantasy. Bons invented new images, creating images behind reality. “The only way to rise above mediocre work, talentless clients and uninspiredness is: social engagement”. Jan Bons is an example of freedom and independence. Fighting for this freedom to create your own image he stood at the basis of Dutch design culture, its freedom being one of the main reasons why graphic design here has a quality that people are jealous of far beyond our borders.
