The designs of Daniel van der Velden & Maureen Mooren were aimed at users, readers, viewers, and not ‘customers’. This meant that the user did not have to be convinced immediately, but rather was invited to talk to the work. Being aware that there is no design which can be seen independent from ‘information overload’ (from which design is in part profiting, in part suffering), singular, simple solutions were seen as reactionary responses to a compexity that is too difficult for design alone to overcome. In that sense Archis was not a solution from the client’s self-defined inside, but one based on their outside, a relentlessly full magazine store from which different typologies were quoted and stolen.
