This department is about communicative dynamics that surround the design of websites, books, magazines and posters. In a sense, the dialogue always creeps into the design: that between the client and the maker, between the person addressed and the rest, between the known examples and the new design. The designer relates to this and this determines the outcome of his work. In any place on earth, and at any time, there all millions of different ways to practise the profession. This department is all about the question: What do you want to achieve with your work? In other words, it boils down to what graphic designers make of their era and circumstances, their personal backgrounds and ideas. And which choices they make in their day-to-day practice.