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Design­ing Pro­grammes

Grids increased in flexibility and mathematical dexterity, starting with considering format and ending with baseline grids. Karl Gerstner’s grid for the journal Capital, designed in 1962, is still often cited as near-perfect in terms of its mathematical ingenuity. Two years later, Ger­st­ner wrote Design­ing Pro­grammes which out­lined his the­o­ries: a “programme” is a sys­tem­atic approach to solv­ing a prob­lem which comes from an under­stand­ing of a prob­lem.Gerstner doesn’t limit this approach to graphic design, but shows examples from literature, architecture, urbanism, typography, photography, art, literature and music.

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