Palace of Typographic MasonryPALACE about
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Braun

Artur and Erwin Braun didn’t see running a company as business management but more as a cultural project. In search of new designers they discovered the still young “College of Design” in Ulm, the continuation of the Bauhaus which was banned by the Nazis in 1933. Braun hired graphic designer Wolfgang Schmittel (1930 - 2013) to revamp the company’s graphical voice and marketing. Schmittel created in 1952 the compass-and-ruler typeface Braun and is considered as the pater familias of corporate design, who understood the long-term effect of a uniform company appearance - from stationery to user manuals to advertising.

Also in this collection

Also in this room