The dedication to graphic languages rests on the notion of craft. Herein, the artisan is as much a visionary as dedicated to the occupation of skill. The Department of Craft is a tribute to the artisanal dedication. This devotion extends beyond breadwinning professional practices and indicates dedication and the pursuit of skill, knowledge and development.
The typographic mason is an artisan par excellence. At times wherein each individual is occupied as the digital typesetter for text messages and grocery lists, and we all participate in visual communication, the know-how of the archaic traditions becomes the proficiency of the virtuoso typographer. Parallel to the professionalisation and democratisation of artisanal practices is a loss of standards that form the core for the exploitation and degradation of skill; contrasted only by the dedication to craft. So let’s step inside and drift through the passionate devotion and delight on the splendour of alluring lettering in a dialogue between standardisation and dedication.
