Ralph Schraivogel is a Swiss graphic designer with a precise and meticulous approach. His preferred means of expression is the poster, which he designs for several cultural agents in Switzerland. His posters radiate excitement and vibrancy. The diagonal in the poster for the Woody Allen retrospective could be interpreted as Broadway, evoking associations with a special protagonist, the urban neurotic, or Manhattan. “As a designer, I’m not allowed to bore people. I need to make a surprising picture, like fire-works.”
