Graphic designer Philippe Apeloig came to public attention with this dynamic poster for the Musée d’Orsay’s opening exhibition in 1987, ‘Chicago, Naissance du’une métropole 1872-1922’. It is one of the most clear examples of how text and image can fuse: pulling/pushing the viewer into the city is the word Chicago which begins in the distance and wraps around the corner of the skyscraper-filled street.
