Graphic designer and filmmaker Lex Reitsma started in 1983 as an independent graphic designer. He is famous for determining the graphic identity of De Nederlandse Opera for 24 years. Reitsma designed this poster for the exhibition of 90 posters by Jan Bons in 2006 in the Kunsthal in Rotterdam. The title “Bons 90” is constructed from leftovers of serpentine, and a colorful party item consisting of a narrow ring of thinly rolled paper: the exhibition was on the occasion of Bons’ 90th birthday.
