In 2002, together with Eric Belousov and Anna Naumova, Igor Gurovich created design bureau OSTENGRUPPE: “The poster isn’t dead, but its function has changed. It used to be an announcement vehicle once, now it’s kind of a marker of one’s private territory in this-is-a-message-to-those-who’re-with-us way. You can describe any event in your own way. And telling someone’s story in your own voice and manner is a work for a director.” In this poster Gurovich used the structure of a carpet to weave the text and images together.
