Lajos Kassák was one of the founders of the modernist poster style in Hungary. In 1916, Kassák published a famous article, “The poster and the new painting,” which became a fundamental work on avant-garde painting and for modern poster design. According to Kassák, the poster is the most radical form of art, since it constantly needs to reinvent itself. Just like the Russian Constructivists, Kassák considered his Picture Architectures not as l’art pour l’art artistic compositions, but as documents or plans of the new world to come, ruled by the so-called “Collective Individual”
